For the first time in recent history, Gen Z had the opportunity to be the first generation of people not addicted to nicotine. Then enter JUUL, a small size vaping device that looks like a flash drive and has delicious flavors. Though JUUL’s makers advertise it as a safer alternative to regular cigarettes, internal company documents reveal that the company deliberately investigated the best way to market to kids. The solution’s design creates and sustains nicotine addiction and uses a special chemical to increase nicotine absorption. Teens mistakenly believe that “juuling” is safe, and find its small size and ease of concealment an appealing form of rebellion.
Juul Vape Devices Case
Many of us grew up hearing that smoking cigarettes is bad for your health. They cause 80% to 90% of lung cancer cases, raise your blood pressure and increase your chances for developing heart disease. For decades, cigarette companies have searched for an alternative to lower health risks while providing the same effect. Enter Juul, an e-cigarette company founded in 2015 that markets itself as an alternative to cigarettes.
The Rise In Popularity Of Juul
Though e-cigarettes like JUUL are marketed as providing a healthier alternative for smokers, the company is the subject of multiple lawsuits charging it with negligence, fraud and other violations that have led to injuries and nicotine addiction suffered by teen and adult users.
The JUUL is a small vaping device that is wildly popular among teens and young adults. Its small size and appealing USB shape make it easy to conceal, and filled with a nicotine-infused solution that gets vaporized for inhalation. These solutions come in flavors like “Mango” and “StrawberryLemonade” that are appealing to children. They have been proven to be more addictive than cigarettes and potentially more dangerous.
Juul E-cigarettes Face Multiple Lawsuits
The company has come under fire recently in the wake of three lawsuits alleging the devices have caused JUUL users to become addicted to nicotine. One of the Juul lawsuits was filed by the parents of a 15-year-old boy who they claim is addicted to the vaping device and the nicotine it provides. In addition, the Massachusetts Attorney General opened an investigation into Juul to determine if the company is targeting minors with their products.
Although Juul vaping devices are intended for adults 21 and older, they have become popular among teens, particularly high school students. In fact, the devices are so trendy many kids use the word as a verb, often referring to the act as “juuling.” There’s growing fear that vaping will become the next generation’s version of smoking, a concern supported by a 2017 CDC study which found high schoolers and middle schoolers use e-cigarettes more often than regular ones.